‘Agile development’ for software builds a minimum viable product, tests in the wild, learns, either iterates or pivots, and repeats. Agile Cinema™ does the same while fluidly moving between fiction [fantasy & imagination] and non-fiction [reality & fact].
Agile Cinema® media assets, strategies, and implementations distinguish between art and commerce only in the application of ideas within various contexts, channels, and formats. One may interpret a collage as a work of art on a wall in a home in a thriller film or as a prop or cameo, in the next touchpoint as an advertisement for a non-profit cultural institution in an interview cover image, in the next as an OOH building facade banner, in the next as an object for sale on a commercial gallery wall, in the next as a gallery social media campaign post, in the next as a music video motion graphic and album cover illustration, and so on. In this way we situate Agile Cinema® within the arts and applied arts.
