‘Agile development’ for software builds a minimum viable product, tests in the wild, learns, either iterates or pivots, and repeats. Agile Cinema™ does the same while fluidly moving between fiction [fantasy & imagination] and non-fiction [reality & fact].

Agile Cinema™ media assets, strategies, and implementations distinguish between art and commerce only in the application of ideas within various contexts, channels, and formats. One may interpret a collage as a work of art on a wall in a home in a thriller film or as a prop or cameo, in the next touchpoint as an advertisement for a non-profit cultural institution in an interview cover image, in the next as an OOH building facade banner, in the next as an object for sale on a commercial gallery wall, in the next as a gallery social media campaign post, in the next as a music video motion graphic and album cover illustration, and so on. In this way we situate Agile Cinema™ within the arts and applied arts.

Agile Cinema™ interviews* and micro-films function as multivoice, multichannel, and multimedia advertising campaigns in the arts and culture. They take a lot of time to build a rapport, trust, solidarity, and a meaningful cross-channel release plan with those involved (3 monts to 1 year). Sometimes they are cathartic. There is a positive power in being seen and heard on one’s own terms yet in a fascinating new light. This in opposition to the infuriating wham bam pump consumtion grind happening at astronomical rates in our networks, minds, bodies, and souls, no fucks given.

Agile Cinema™ privately engages with its target audience or subjects in art and media for public release. We make artists, curators, actors, corporate executives, chefs, musicians, collectors, poets, filmmakers, etc. into full participants in the creative process, or we make ‘participatory media’. It is an all the world’s a stage 4th wall break narrative metalepsis sort of moment.

We rolled this out across commercial and editorial work, and are now experimenting to play it out in a collage and theatrical production environment.